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Data-Driven Marketing Teams: The Nature of Triumph
Slingshot team collaboration In this article, we will discuss the most important aspects of the data-driven approach for marketing and give you specific examples of data-driven marketing you can use...
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How to Create & Launch a Successful Marketing Campaign
Slingshot team collaboration Marketing campaigns are an integral component of every company’s growth and can help businesses achieve a variety of goals such as bringing in new customers and generating...
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Running an Effective ABM Process: What You Need to Know
Slingshot team collaboration Marketers used to throw their efforts into getting as many leads as possible without much selection. The goals were traffic and visits by everyone – and anyone. But...
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How to Align Sales and Marketing: A Guide to Smarketing
Slingshot team collaboration Historically speaking, the sales and marketing departments have always been two units within any company that need to work in the closest possible proximity. It’s like two...
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Agile Marketing: How to Adopt It for Your Team
Slingshot team collaboration When we think of agile methodologies, our mind usually goes to software development, where they’re most used. But what if the agile methodology could be applied in other...
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Content Marketing KPIs You Should Track in 2023
Slingshot team collaboration Companies are spending as much as one-third of their marketing budgets on producing and distributing content. According to Demand Metric, content marketing costs 62% less...
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Do you Need a Data Analyst to Execute Good Marketing – And What’s the...
Slingshot team collaboration Relying on data insights to manage your business has become a necessity in this data-driven world. So, all decisions, marketing efforts, improvement of product value, and...
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